Billie Eilish has been in her Jordan 4 era for a while now. We just didn’t realize how deep it goes. The 23-year-old Grammy-winning, genre-defying artist is a bona fide sneakerhead with a closet that could rival any collector’s. If you’ve been following her fashion trajectory, this latest Billie Eilish x Air Jordan 4 rumour shouldn’t surprise you.
Billie’s relationship with Jordan Brand isn’t new. Back in 2021, she dropped two major collabs: the lime green Air Jordan 1 KO and the very polarizing, very Billie Air Jordan 15. Love it or hate it, it sold out. Since then, she’s kept the sneaker energy strong, most recently teaming up with Converse for a customizable capsule collection that gave fans full creative control.
Now, during her Hit Me Hard and Soft: The Tour stop in London, Billie was spotted on stage wearing not one but two never-before-seen Air Jordan 4s. Were they customs? New collabs? Early samples? The speculation kicked off immediately. What we do know is both pairs shared a stealthy black base with white Jumpman branding at the heel, but the real fun was in the details.
One pair featured a green and black houndstooth pattern under the netting and on the heel tab and midsole. The other went for a bolder look with blue tartan and red linework. Both designs were signed off with her signature Blohsh logo on the back heel—blue on one, red and white on the other. These aren’t just your everyday GRs.
Of course, neither Billie nor Jordan Brand has confirmed if these AJ4s will actually hit stores. But let’s be honest, the hype’s already brewing. Fans are dissecting every tour photo like it’s a sneaker leak from @zsneakerheadz.
What makes this even better is that Billie genuinely lives in Jordan 4s. “Jordan 4s. Don’t know why. I really love the way I feel in ‘em,” she told Greta Gerwig in a British Vogue interview. Fair. You can’t argue with that, especially from someone who’s performed at Coachella, the Met Gala afterparty, and countless festivals wearing everything from ‘Fire Reds’ to the women’s ‘Mushroom’ colorway to Travis Scott’s baby blue ‘Cactus Jacks’.
And she’s been putting her money where her feet are. In a 2019 Sneaker Shopping episode, Billie spent nearly $2,500 on just three pairs. One of them was Virgil Abloh’s Off-White x Nike collab, no less. She didn’t hesitate. She just knew.
So, will the Billie Eilish Air Jordan 4 sneakers actually release? Maybe. Maybe not. Her designs might not be as mainstream-hyped as Travis Scott’s, but she’s carved out her own niche: understated, edgy, and very, very Billie.
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