Air Jordan 1

One of the most important components of brand identity has always been its logo. The more distinctive and identifiable a logo is, the more it can contribute to a brand's success and appeal...

Japanese arts and culture are rich with symbolic imagery and intricate patterns, which have influenced various aspects of design, including footwear. We've seen it in the past with sneakers like...

We've witnessed a wave of unique interpretations of the iconic Union x Air Jordan 1 High design since news broke that the two were working on yet another collaborative project for 2025....

As much as we love Halloween-themed sneakers, their spooky aesthetic often restricts their use to the month of October. However, this "Halloween Tearaway" Air Jordan 1 Low by John Trottier...

Thanks to the release of X-Men '97 and multiple cameo appearances in "Deadpool and Wolverine", the Marvel mutants' popularity has truly soared in 2024. And, while there have been a number...

Perhaps you've seen the newly revealed images of Disney's up-and-coming addition to the Tron series, Tron Ares. Isn't it amazing that after a decade's wait, we're in for another trip to...

Remember jelly shoes? Those vivid, see-through footwear accessories were the height of fashion in the '80s and '90s. Everyone, young and old, succumbed to their irresistible appeal. In fact, many...

Sneakerheads were recently treated to a Nike Kobe 5 Protro inspired by Kobe Bryant's "Broken Not Beaten" campaign. But while the "X-Ray" design on the Kobe 5 honours Bryant's resilience in the face...

Although sneakerheads were already anticipating the release of a new Union LA x Air Jordan 1 "Chicago / Shadow" design next year, along with another colourway of Fragments Air Jordan 1 Low collaboration...

Jordan Brand will celebrate its 40th anniversary next year with a series of exclusive Rare Air sneaker releases. After a gradual unveiling of these designs, we now have a clear view of the Air Jordan 1 High OG Rare Air in  "Deep Royal Blue." Even though the colourway initially seemed simple, we finally...

Marty McFly's self-lacing shoes have been a source of desire since they were first featured in the film Back to the Future II. But while most sneakerheads may be unable...

Here at Fortress Entertainment, and most notably at Sneaker Fortress, we thrive on pondering the bold possibilities of design. Consider, for instance, the potential intrigue of inverting the exceptionally appealing...

Some colourways in the Jordan lineup are so iconic and coveted that sneakerheads wouldn't mind seeing them reimagined on nearly every silhouette. We are, of course, referring to colour schemes such as...

Over the years, many official Nike releases have been recreated on the Air Jordan 1 silhouette, including greats like the Air Jordan 11's "Space Jam" colourway and, of course, even the iconic...

When it comes to the colour schemes of their collaborative releases, Travis Scott and Jordan Brand generally tend to play it safe, sticking mostly to neutral and earthy tones. And even though this...

Travis Scott is well-known for his impressive collection of kicks and rides. So it seems only fitting that two of his most coveted passions should come together in a single design, as with this Travis...

Snoopy is unquestionably one of the most iconic and well-loved pooches in comic history. Although he may have made his comic strip debut all the way back in the '50s...

There is rarely a sunset-themed sneaker design that we don't enjoy. Whether official releases like J Balvin's "Rio" and "Medellín Sunset" Jordan 3s or beautiful custom designs, it's difficult to deny the appeal...

The Nightmare Before Christmas is just as closely associated with Halloween as it is with the festive season. That's why we always see a slew of custom kicks inspired by various...

Over the years, there have been a number of Louis Vuitton x Air Jordan 1 customs. And while many of them stick to the same formula of covering the famous 1985 silhouette...

Who knew that peanut butter and chocolate could be as pleasing to the eyes as they are to the taste buds? Well, this custom Air Jordan 1 design by Roger...

I love that, even in 2024, fans of the original Ninja Turtles comic books, cartoons, and movies can still satisfy their nostalgia through incredible collectables inspired by their favourite childhood...

With Union LA and Jordan Brand rumoured to continue the colourway selection of their highly acclaimed 2018 collab next year, there's probably no better time to highlight a custom pack of Union...

Although many people anticipated the release of Travis Scott's "Shy Pink" Air Jordan 1 colourway in 2025 (rep companies had even begun to produce replicas), the official release of both the pink and sail colourway...

Once upon a time, Nike created one of their most notorious and sought-after Nike SB Dunk Low designs inspired by the eerie Nightmare on Elm Street character that haunted our dreams after seeing the...

While Omar Sy may have stolen the heart of many fans with his portrayal of the charming gentleman thief Assane Diop in Netflix's hit TV series Lupin, sneakerheads have undoubtedly taken notice...

This year has been a big one for the beloved Beetlejuice franchise. The iconic character has experienced a resurgence in popularity thanks to the sequel film released this year. Since then,...

Denim sneakers have been on the rise for some time now, and we are certainly not opposed to joining in on the nostalgic trend. While Jordan Brand has a few pairs planned for...

With Travis Scott's work on the Air Jordan 1 Low far from finished, you can't help but wonder what colourways La Flame has planned next. While we will see a...

If you ever believed that purchasing environmentally friendly footwear meant compromising on style, you have yet to come across incredible shoe designers like Joe Allan of The Cactus Gentleman (@_joeallan). The Air Jordan...

2020 saw the release of the psychedelic Air Jordan 1 High by Jordan Brand and Latin music sensation J Balvin. The collaboration featured a layered tie-dye canvas upper with plenty of unique...

In honour of the Air Jordan 3 silhouette's 35th anniversary last year, Jordan Brand recreated a beloved colourway on the Air Jordan 1 silhouette—that's right, they made an Air Jordan...

Simplicity can be beautiful. This goes for a lot of things in life. Whether it's a clean aesthetic in your home, a minimalist wardrobe, or just a timeless colourway on a sneaker design, less often is much...

Over the past five years, Travis Scott's Jordan 1 Low offerings have included everything from a sought-after "Dark Mocha" colourway to the vibrant "Elkins" design (which you can win here on...

As the Holiday season approaches, sneaker enthusiasts are looking forward to the return of the Legend Blue (Columbia) Air Jordan 11.  But Jordan Brand is set to unveil another captivating "Legend...

In 2024 and 2025, Jordan Brand will revisit several fan-favourite Air Jordan 1 High OG colourways, offering them in a Low OG silhouette. This means fans can anticipate the same...

By now, we've seen a fair few sneaker models adorned with beautifully hand-painted clouds. From icy blue Air Jordan 4s to New Balance 550s with a vintage flair, the cloud motif has undeniably...

The Air Jordan 1 has a rich history with vibrant red hues. From Justin Timberlake's "Legends of the Summer" pack to the Jordan 1 Retro "Red Suede", the silhouette has embraced various shades...

Off-White's "Chicago" Air Jordan 1 Highs from 2017 remain among their most coveted collaborations with Jordan Brand. In fact, this iconic design has inspired numerous custom iterations ranging from suede-covered reinterpretations to chic Nike...

Some sneaker designs truly stand out for their unique and captivating aesthetics, and the Nike SB Dunk Low "Civilist" certainly fits the bill. Yet, while we adore the original design,...

Travis Scott has had a string of memorable Nike and Jordan collaborations over the years. From his elusive Playstation x Nike Dunks to a seemingly endless stream of Air Jordan 1 Lows, yet each...

Nike and Jordan Brand never shy away from injecting fun and whimsy into their sneaker creations. While many of these designs cater to the young sneakerheads out there, occasionally, we...

Polish shoemaker Margiello (@margiello_) has a talent for reimagining popular sneaker designs onto unexpected silhouettes. We've already admired his Hom(air) Simpson Air Max 1s inspired by the adidas Stan Smith, as well...

Denim sneakers have been making a strong statement in the sneaker world recently. From the "it girl" approved adidas Samba to Puma's equally trendy Palermo model, denim is the name of...

Few colour pairings exude luxury quite like black and gold. Whether it's high-end fashion or sleek automobiles, this combination consistently radiates sophistication and style. Showcasing the effectiveness of this timeless...

The year 2023 treated sneakerheads to a headlining collaboration between Nike and Tiffany & Co., introducing an exciting new twist to the Air Force 1. While the design's aesthetics prompted...

Union has a proven track record with their collaborations, presenting aesthetics that sneaker enthusiasts instantly recognise and come to adore. However, there's still a desire to see these beloved collabs...

Jordan Brand is readying another Rare Air masterpiece for release next year, and with 2025 commemorating the 40th anniversary of the Air Jordan 1, it seems a fitting moment to...

Jordan Brand is looking to revitalise yet another time-honoured colourway this Holiday season, this time focusing on the Air Jordan 1 High OG "Shadow" and elegantly transforming it with luxurious...

For those of us who grew up with the Karate Kid films, the journey has come full circle with the sequel series, Cobra Kai. With six riveting seasons under its belt and the...