Wrestler-turned-actor John Cena had his last WWE match last week on Saturday Night’s Main Event. The guy had done this for 26 years. And he still looked good doing it. Right before the match, independent footwear brand Dizygotic immortalized the moment with a limited edition sneaker drop called The Last Project Alpha “Heel Turn”.
Dizygotic had just rolled out a Project Alpha collaboration with NYC style icons Dee and Ricky in November, then doubled back fast with what it called its last-ever Project Alpha. “The Last Time Is Now” had been Cena’s tagline for his final run, and Dizygotic bent it into its own goodbye.
The “Heel Turn” part came from Cena switching into villain mode at WWE’s March Elimination Chamber premium live event.
Design-wise, Dizygotic stuck to its mismatched thing, mixing smooth white leather with snakeskin-textured leather to sell the babyface-versus-heel contrast. Cena’s “you can’t see me” catchphrase showed up as a terry cloth shroud that covered the usual Project Alpha branding. The denim liner nodded to his jeans shorts era, because of course it did. The box came loaded too: three sets of shoelaces and mismatched sweatbands.
For the rollout, Dizygotic teamed with former WWE Cruiserweight Champion Dylan “Hornswoggle” Postl for promo photos and video. The shoe sold exclusively through @dizygoticofficial for $267, and Instagram immediately turned into a roast session.
People wrote, “$270 for some orthopedic golf shoes” and “Naw he needs some Reebok pumps” while another asked, “What’s John Cena inspired about that sneaker?” Then someone fired back at the pile-on: “All the haters in the comments that know so much about cena they can’t even peep the details”.
You can’t please everybody, I guess. Dizygotic’s The Last Project Alpha “Heel Turn”, John Cena’s final WWE sneaker, is still available online. One per customer.
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