It’s so fun to think that we live in a world where obscure pop culture icons can collide in cohesive and fun ways. Fast food chains worldwide have entered the branded clothing market and become a part of the fashion world. Now, Nike and McDonald’s have come together unexpectedly with a pair of Air Force 1 sneakers.
One Competition. One Winner. One Insane Pair of Sneakers.
Everyone was surprised when McDonald’s in Belgium reached out to a sneaker customizer to create a custom pair of food-inspired sneakers for a lucky winner. McDonald’s Belgium was running a competition for custom sneakers on their app. The competition was run for their “YES month”, and they asked @tazz.customs to design and create some custom Nike Air Force 1 sneakers for the person who would be the lucky winner.
A preliminary design was released for the competition. Still, the custom sneakers were only fully designed and created when the winner was chosen and their size could be ascertained.
Every Detail on These McDonald’s AF1s Is Wilder Than the Last
These sneakers are a perfect pair of McDonald’s sneakers through and through, with plenty of red and yellow throughout the shoe. The sneakers are designed to represent a Bic Mac and traditional “McDo” fries as part of the Micky D’s sneakers motif.
Starting from the bottom, we see a traditional Air Force 1 outsole, a fitting bright red, topped by a mottled yellow midsole decorated to look like fried potatoes. Red marks most of the upper, from the lower panel to the lace stays, the tongue, the inner, and the heel tab. The toe box is a stunning collection of McDo fries that perfectly blend with the thick yellow rope laces.
The mid-panel is devoid of the usual Nike Swoosh logo. Instead, it is decorated with the McDonald’s M, as well as the typography that you might generally find on the packaging of their food, marked in white and several typography colours like green, orange, and purple.
Moving to the back of the sneakers, you can see a Big Mac in stunning detail, from the sesame seeds on the bun, the double patty, the melted American-style cheese, the Ranch relish and garnishing, the thin bun that separates the middle of the burger. The sneakers are a feast for the eyes but try to avoid taking a bite out of these.
With a few added touches by @tazz.customs, the sneakers have tongue tags that are made of red leather that are the perfect place to store some leather fries to add to the look, as well as a 3D printed “McDipholder” that was designed in part and printed by @sam.in.3d, which actually perfectly holds dip on the go.
Unfortunately, these sneakers aren’t on the market, and congratulations to the lucky winner who got their hands on this pair. Hopefully, more fast-food chains will start working with sneaker customizers. Hopefully, we will start to see more epic customs like this out in the world.
