PUMA

Back in 2006, PUMA designed the Sono concept sneaker but never released it to manufacturing stage - a sneaker ahead of its time.

Puma is handing over a major stake to China’s sportswear giant Anta in a $1.8 billion deal that could reshape the struggling brand.

LaMelo Ball and PUMA tap Fast & Furious for a four-shoe NBA All-Star Weekend drop packed with movie references.

Ahead of the 2026 F1 season, which kicks off in February, PUMA and McLaren Racing announced a multi-year partnership.

PUMA teams up with luxury streetwear label Represent to blend premium design with performance edge.

The Puma MB.03 “MarshMelo” mixes Melo’s wild style with sweet, candy-inspired colours.

PUMA revealed its most innovative running collection yet - FAST-XP. The radical lineup of hybrid innovation is straight out of The Matrix.

PUMA taps into its archives, taking you from the track to streets with ease with the reimagined PUMA H-Street sneaker.

PUMA continues its partnership with Hot Wheels, launching its Monster Truck-inspired PUMA x Hot Wheels collection designed for kids.

The PUMA Inhale returns with a revitalised aesthetic with a vivid fluorescent colourway to stand out from the pack.

Puma’s new Fantastic Four blind-box sneakers are here — but no one’s actually seen them yet, and the sneaker community isn’t thrilled.

Some sneaker designs are simply too iconic to stay hidden in the vaults, and PUMA seems to agree wholeheartedly. This year, the renowned German sportswear brand is bringing back the...

The amazing collaboration between J. Cole and PUMA has birthed a groundbreaking entry: the RS Dreamer. This sneaker, emerging in the wake of J. Cole's Lewis Street EP, transcends the...

This year has seen an exciting resurgence of 90s classics in sneaker form. Fans were given an unforgettable trip to Bikini Bottom with kicks from the exciting SpongeBob SquarePants x PUMA collaboration....

As some may know, 2024 marks the 30th anniversary of the original PlayStation console's release. And in a surprising yet exciting turn of events, the PlayStation has joined forces with...

Lamelo Ball and Puma have recently been lighting up our screens (and feet) with bright sneaker offerings. Just after the recent launch of the ultra-cool Porsche x Puma MB.03 collaboration,...

PUMA has partnered with Rihanna for her upcoming Smurfs film for a new collaboration, FENTY x PUMA x Smurfs.

The PUMA X Salehe Bembury collaboration sees the official partnership of the duo, as well as its first release, the PUMA Velum sneaker.

Puma teams up with high-end streetwear label Nahmias for a fresh spin on the iconic Suede.

A$AP Rocky's new PUMA sneaker collection is finally out, and its accompanying mystery-style commercial is a must-see.

Simple and effective. Lightweight and comfortable. These are the words synonymous with the PUMA Speedcat OG.

PUMA and Skepta have renewed their partnership with the release of the Skope Forever Low.

PUMA basically hired a team of mad scientists to cook up the Fast-R NITRO Elite 3—a futuristic running shoe so advanced, it might just run your PB for you.

With so many retro sneakers to choose from, new drops need to be something special to stand out. The PUMA Future Rider Play On is just that.