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The Hello Kitty x adidas Samba 2.0 Is The Sneaker Of Our Dreams

Caryn Ganess by Caryn Ganess
September 11, 2023
in adidas
The Hello Kitty x adidas Samba 2.0 Is The Sneaker Of Our Dreams

The Hello Kitty x adidas Samba 2.0 Is The Sneaker Of Our Dreams

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Just when we were convinced the adidas Samba couldn’t get any better, a thrilling new collaboration gave us a delightful surprise. The European sneaker giants, adidas, have once again teamed up with the sweetest little global icon to present us all with the sneaker of our dreams: the Hello Kitty x adidas Samba 2.0. 

For over four decades, the enchanting Hello Kitty has woven herself into the fabric of global pop culture. We’ve seen her iconic face and signature bow enhance an unending list of items, from delightful toys to stylish clothing. Now, it’s the adidas Samba’s turn to be adorned with her charming presence. And it’s a match made in sneaker heaven.  

The first glimpse of this exciting collaboration comes from the Instagram account of @Kicksdong. This is a sneaker account known for sharing exclusive sneaker releases ahead of official announcements. The post to social media showcases the Hello Kitty x adidas Samba 2.0 in all its splendour.  

The Hello Kitty x adidas Samba 2.0 Is The Sneaker Of Our Dreams

From what can be seen the revamped design respects adidas’ classic and sporty aesthetics while adding a few unique twists. For instance, the standard sole has been replaced with a chunky, pink semi-translucent version. The rest of the shoe retains the classic three stripes and toe overlays in a soft black suede that beautifully complements the crisp white leather upper. And let’s not forget the unmissable black and white Hello Kitty character print that enhances the entire upper. Hello Kitty branding also finds a place on the insoles and the lateral side of the sneaker. The finishing touches include light pink accents on the ribbed heels to match the sole, while the shoes are neatly tied together with sharp white laces.  

 RELATED: adidas Not Done with Yeezy? Check Out the Yeezy 150 Samba 

This is not the first time we’ve seen these two brands join forces. Last year, this fruitful partnership bowled us over, serving fresh twists on the beloved classic Stan Smith shoe, the mighty Forum Bonega, and the subtle but sensational Superstar. Each starry piece was dotted with Kitty’s charming, instantly recognisable details. Truly, it’s a crossover worth cheering for.  

Hello Kitty samba

But adidas isn’t the only brand to incorporate Hello Kitty’s iconic charm into its designs. In 2004, Nike partnered with Hello Kitty, unveiling the much-loved “Hello Kitty” Presto shoe. They reignited this union with a return collaboration last year as well. Other prestigious connections include Puma, which proudly flaunted its limited-edition Hello Kitty sneaker collection in 2019. Each of these successful collaborations serves as a testament to the timeless charm of Hello Kitty and solidifies its expansive influence amongst fashion elites.  

While the release date for the Hello Kitty x adidas Samba 2.0 hasn’t been confirmed yet, these sneakers are expected to be available at adidas.com and select retailers later this year. If you are like me and find yourself desperately wanting to get your hands on a pair of these stylish sneakers, be sure to keep a close eye on adidas’ and Sanrio’s official websites and social media accounts for more updates.  

The Hello Kitty x adidas Samba 2.0 Is The Sneaker Of Our Dreams

Which Hello Kitty sneaker collab has been your favourite so far?

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Caryn Ganess

Caryn Ganess

Caryn Ganess is a South African writer and pop culture commentator with a razor-sharp eye for sneaker trends and a deep-rooted passion for storytelling. Originally from the windy shores of Port Elizabeth, Caryn graduated cum laude with an Honours Degree in Psychology — a background that now fuels her captivating explorations of human behavior, fashion, and fandom. Whether she’s unpacking the cultural legacy of the Nike Cortez, breaking down the enduring cool of the Air Jordan 11, or analysing the psychological depth of your favourite movie villain, Caryn blends academic insight with real-world relevance. Her writing doesn’t just cover sneakers, film, gaming, and comics — it dissects them with precision, flair, and a personal touch that resonates with readers. An accomplished contributor to Fortress of Solitude, Sneaker Fortress, 23 Jumpman Street and Lifestyle Fortress, Caryn has become known for her ability to connect the dots between psychology and pop culture. As a full-time mother, she brings an added layer of empathy and lived experience to her work, offering a refreshing perspective on the emotional power of entertainment and storytelling. From retro kicks to psychological thrillers, Caryn tells the stories behind what we wear and what we watch — one article (and one sole) at a time.

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