Jordan Brand is no stranger when it comes to working with all kinds of luxury brands around the world, including Dior and Louis Vuitton. Back in 2012, they even created an in-house Air Jordan 1 Retro seemingly inspired by the Gucci colours. So, maybe its time for them to create an actual Jordan x Gucci collab.
Their in-house Air Jordan 1 Retro “Gucci Green” was obviously more Jordan than Gucci. It was a relatively plain Air Jordan 1 sneaker with the deceptively festive colourway that Gucci is known for, sporting greens and reds. For many, this design needed to be more luxurious for their taste.
Speaking of which, @jordanmyconcepts released an absolutely stunning concept image for a pair of Jordan x Gucci Air Jordan 1 sneakers that breathe the luxury concept back into the retro sneaker design.
Maintaining the “festive” colourway with alternating elements of green and red, each shoe section has a dominant colour. Starting from the outsole, we see bright red, instantly contrasted by the foresty Gucci green midsole.
That same green dominates most of the upper, taking up the panelling of the toe box and the mudguard and blanketing the sneaker up to the collar, including the tongue and the laces.
The bright red comes through on several elements of the sneaker, like the lateral and medial Nike Swoosh logos in a bit of a reflective, metallic finish, copied on the heel counter and on the panelling that reaches from the heel up to the top two pairs of lace stays.
On the top panel, you can also see the Air Jordan logo proudly debossed near the ankle in a slightly darker shade of red.
Most luxury Gucci pieces feature the signature band of green with a red stripe, often featuring the little golden bee, perhaps as a belt or a shoulder strap. This little detail is included in @jordanmyconcepts design.
This stunning pair of sneakers only has one downside: it is merely a concept and not an actual collaboration. For all those in favour of petitioning Jordan and Gucci to collaborate, please raise your hand with me. Until then, we hope that some sneaker customizers get their hands on this concept and we get to see what a physical pair looks like in the future.
