Bad Bunny week is going strong. On Thursday at the Super Bowl LX Pregame and Apple Music Super Bowl LX Halftime Show press conference, Benito walked into Moscone Center West in San Francisco dressed in a grey-on-grey outfit and quietly stole the show with his sneakers: the adidas BadBo 1.0 ‘Rise’.
The colorway has an off-white base, black overlays, a gum sole, plus cobalt blue touches, including blue lace tips and that signature Bad Bunny stitch on the tongue. Photographers caught the close-up while he spoke onstage.
If the pair looks familiar, that’s because it already cameo’d in his “BOKeTE” video, released in April. The press conference just gave everyone a cleaner view. Bad Bunny is set to perform at the Super Bowl halftime show on Sunday, so expect the BadBo 1.0 to get more screen time than some of the ads.
Meanwhile, Instagram already picked its favorite colorway. “Best of the three we’ve seen” and “The best colorway”, wrote fans about the new colors. “Whoever designing Bad Bunnys shoes [is] killing it”, wrote another fan.
The bigger story is the rollout. Bad Bunny surprised fans by dropping his first signature adidas sneaker on Sunday right after collecting three Grammys, including Album of the Year. The original brown and white pair released on a dedicated website for $160, limited to 1,994 pairs for his birthday. They sold out fast and now show up on resale sites for $1,000.
The Bad Bunny x adidas BadBo 1.0 “Rise” is set for Spring 2026 through adidas, Bad Bunny’s website, and select retailers online and in-store, in men’s sizing, for $160.
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See the images of the event below:
