Since the acquisition by Authentic Brands Group, Reebok has undergone plenty of changes to its brand visibility and product releases. We’ve seen recent drops from the return of many classic sneakers such as the LTD range, to new releases, including the collaboration with Angel Reese. And with many releases still on the cards, such as the return of the G-Unit x Reebok collab, there’s good reason to be positive about the brand being in good hands. One recent drop has also turned heads with its bright themes, in the form of the Reebok x Ice Cream partnership.
Who’s Behind the Reebok x Ice Cream Collab
For those who aren’t aware, the Ice Cream brand was founded by artist and designer Pharrell Williams and NIGO®, creator of the iconic streetwear brand, A Bathing Ape (Bape). The duo have joined forces to establish the fashion label Billionaire Boys Club, under which Ice Cream operates. Partnering with the iconic sportswear brand, Reebok x Ice Cream revives the Board Flip sneaker with a vibrant colour palette, with the introduction of the new Pale Cerulean colourways. This extends the partnership with the Watermelon and Pink Lemonade colourways released earlier in 2026. The Pale Cerulean colourway continues the work with Reebok’s archival lineup.
Inside the Pale Cerulean Board Flip’s Design
The latest collection features three new colourways for the silhouette. This includes tonal blue hues with yellow elements, pink and red, as well as a green and pink offering. These bold colours provide an unmistakable street energy inspired by the 2000s skate culture. In alignment with this theme, the sneakers are also built for everyday wear, while blending premium materials with a low-profile silhouette that delivers effortless comfort and standout attitude.
The construction features a premium leather upper, perforated panelling, suede eye stays, EVA midsole and a textured rubber toe cap. Signage on the sneakers features the Ice Cream branding throughout. This includes an embroidered Cones & Bones logo and a skate-ready tread, along with two lace options and custom collaborative packaging.
Ryan Melaugh, Senior Footwear Product Manager at Reebok, discussed the success of the original release and the extension of the range with the new collection:
“The success of the Watermelon and Pink Lemonade colourways created incredible momentum for our partnership and reaffirmed the strong connection consumers have with both the brands and the product.”
Loïc Villepontoux, Vice President of Billionaire Boys Club, had this to add about the collection:
“Bringing back the Board Flip has been an opportunity to celebrate a silhouette that has always represented Icecream’s creative DNA. What makes this partnership with Reebok so special is the ability to honour that legacy while introducing it to a new generation. The response we’ve seen so far proves that authenticity and creativity continue to resonate across culture.”
Price, Release Date and Where to Buy
First released in the early 2000s as a Reebok skate staple, the Board Flip returns with fresh archival energy. The Watermelon and Pink Lemonade colourways reportedly sold out fast earlier in 2026, so expect similar demand here. The Pale Cerulean pair is available now for $150 (R 2,799) in UK6 – UK11. For more on Reebok’s comeback, check out our coverage of the G-Unit x Reebok return.
Stand out on the streets with the striking Reebok x Ice Cream Board Flip Pale Cerulean. The sneaker is currently available online at Reebok, as well as stores.
